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The following blog post have some funny signs in them. The Blogs are form Seth Godin and ben’s blog.

The Following is from Seth Godin

Am I the only one distracted by apostrophes and weird “quoting”?
When I get a manuscript or see a sign that misuses its and it’s and quotes, I immediately assume that the person who created it is stupid.

I understand that this is a mistake on my part. They’re not necessarily totally stupid, they’re just stupid about apostrophes.

It’s a moral failing on my part to conflate the two, but I bet I’m not the only one. What else are your customers judging you on?

It’s not just about being a grammar stickler. The fact is, we’re constantly looking for clues and telling ourselves stories based on limited information. It shouldn’t matter, but it does.

The Following is from ben’s blog
July 25, 2009
Massively unnecessary quotation marks and apostrophes
I’ve posted before that unnecessary and misused quotation marks bother me. Seth Godin points out that, unfortunately, it makes you look stupid (no Seth you are not the only one who gets that impression). You are probably not stupid, of course, but because you didn’t take the time to appropriately use apostrophes and quotation marks, you appear that way, and people will write you off. Again, it’s very unfortunate, but it’s how things are.

Anyway, I think this sign takes the cake for quotation-mark-and-apostrophe unnecessariness, in that absolutely none of them should have been used in this sign at all.

The Following is from ben’sblog
September 11, 2007
Unnecessary quotation marks
I present the Blog of Unnecessary Quotation Marks!

I am a bit of a grammar nerd, so this site cracks me up. There is no more annoying grammar error than using quotation marks in dubious ways, such as this picture (from the site):

If you are a grammar nerd, you will enjoy this book this book very much.

Also, I think being a grammar nerd is not a mark of OCD, necessarily (or as Tobias Funke calls it, “The O.C”). It’s just that we grammar sticklers are passionate about good communication.

September 11, 2007 in Humorous | Permalink

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Don’t be a “Busy Beaver”

One of the biggest mistakes you can make is to tell others how busy you are. It seems that everyone uses the “I’m so busy” routine as the way to avoid responsibility. People use e-mails, voice messages, and cell phones to detail all of the activities that prevent them from accomplishing the task at hand. Little do they know that when they use the “I’m so busy” excuse, they are making a huge mistake. By doing so, they run the risk of making themselves appear more important than the person with whom they are dealing. Really important people don’t have to tell you how busy they are; it’s understood. So why make yourself look like a “small timer?”

Moral of the story: Think about others before you act.

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What Now?
by Don Sanders, 01/20/2004

The important part of a trade show is what is done with the information gathered at the show. For those of you who attended the PPAI Las Vegas Show, you should be preparing to receive the onslaught of samples and catalogs that you ordered during the show. Designate a location in your office to hold “special” items. That way when they arrive, they don’t get lost in the shuffle. By organizing them in this way, you can get them out faster to clients and prospects. Always put yourself in a position to make sales before your competitors do!

Moral of the story: Don’t put off to tomorrow what you can do today!

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Something we don’t do often enough is communicating to our customers our capabilities. This past Friday we just completed a project for a local Shoe company. The project consisted of 5 4’X8’ prints mounted to Ultra Board (foam board). They were Very Colorful Prints.
As we started loading them into the Customers Van, another customer, in the parking lot, caught eye of the graphic. She immediately asked to come in and see what and how we made them. We brought her into the shop. She was very impressed and plans to bring us her next job.
She was using a competitor much further away but one that specializes in photographic prints.
It is very important that we alter our customer’s perception of the next day sign shop to one that recognizes our worth as a marketing alternative to the large Advertising firms.
Our Signs By Tomorrow franchisees will typically have more equipment and the same abilities in design as the large firms, with a significantly lower cost to the consumer.
Thanks
Joey Costanzo

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