Showcase Your Work
Something we don’t do often enough is communicating to our customers our capabilities. This past Friday we just completed a project for a local Shoe company. The project consisted of 5 4’X8’ prints mounted to Ultra Board (foam board). They were Very Colorful Prints.
As we started loading them into the Customers Van, another customer, in the parking lot, caught eye of the graphic. She immediately asked to come in and see what and how we made them. We brought her into the shop. She was very impressed and plans to bring us her next job.
She was using a competitor much further away but one that specializes in photographic prints.
It is very important that we alter our customer’s perception of the next day sign shop to one that recognizes our worth as a marketing alternative to the large Advertising firms.
Our Signs By Tomorrow franchisees will typically have more equipment and the same abilities in design as the large firms, with a significantly lower cost to the consumer.
Thanks
Joey Costanzo
