What Now? by Don Sanders
What Now?
by Don Sanders, 01/20/2004
The important part of a trade show is what is done with the information gathered at the show. For those of you who attended the PPAI Las Vegas Show, you should be preparing to receive the onslaught of samples and catalogs that you ordered during the show. Designate a location in your office to hold “special” items. That way when they arrive, they don’t get lost in the shuffle. By organizing them in this way, you can get them out faster to clients and prospects. Always put yourself in a position to make sales before your competitors do!
Moral of the story: Don’t put off to tomorrow what you can do today!
